For this project, I was given the full creative freedom to design the logo. The client only asked if we can incorporate the sun from the Philippine flag. I had the idea of putting the sun on the ‘Os’ of the words ‘Project’ and ‘Tulong’, but it was not successful – so I thought of just using half of the sun, so it can go on top of the words and I can align it perfectly to the text. By putting the sun on top of the text, it can be larger compared to if I had put it inside the text, its size will be limited.

I used a sans serif font in bold for a cleaner look and I also thought that the straight lines and sharp corners of the letters would match the rays of the sun. I aligned the two words vertically and since the word ‘Tulong’ is one letter shorter than the word ‘Project’, I was able to enlarge it and give more emphasis to it.

Since the inspiration is the Philippines and the Philippine flag, I thought of using the nation’s colors: blue, red, and yellow – but I muted them, so it will be easier for the eyes of the viewers. The sun, of course, takes the yellow, the word ‘Project’ takes the blue, and the word ‘Tulong’ takes the red – I put the blue above the red because that is how it is on the nation’s flag – it means peace before valor. This logo also works in solid black and white.

Lastly, I made a horizontal version of this logo for flexibility. See the designs below.

Style Guide:

The Logo

Horizontal Version